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Management consulting Management consulting

Competitive analysis

The basis of the competitive analysis strategy is to understand and to beat competition. However, consultants often define the competition in a too narrow sense as if it takes place only among direct competitors present on the market today.

Competition for profits extends far beyond companies competing in any industry. It also comprises four other competitive forces: customers, suppliers, prospective new companies and product substitutes. A complex competitive environment of a business derived from analysis of all five competitive forces determines the industry structure and reflects the nature of competitor relations within the industry.

What we do

Industry analysis

  1. ANALYSIS OF PRODUCTS & SERVICES, boundaries with other industries, scale of competition.
  2. IDENTIFICATION OF KEY PLAYERS – buyers and suppliers, competitors, alternative products and services, potential new players.
  3. INDUSTRY ASPECTS that may be affected by competitors, new entrants or client’s organisation.
  4. RISK ASSESSMENT - study of old and future positive and negative changes that may potentially arise in relation to a competition.
  5. SYSTEM TEST ANALYSIS and defining an industry structure of current profitability level, main forces affecting profitability, system analysis of industry in relation with long-term profitability.
  6. EVALUATION OF FUNDAMENTAL FACTORS behind the competition for defining strong and weak ones and understanding why.
  7. ANALYSIS OF MORE PROFITABLE PLAYERS in relation to the main industry forces.


In the course of the competitive analysis, along with the five competitive forces mentioned above, there is the sixth one – the relative influence of other stakeholders (involved parties). These parties can affect industry marginality and business strategy by means of political, legal and social influence. The involved parties can include governments, regulatory and fiscal authorities, ecological or public groups and organizations, trade unions.

Factors that will be analysed:

POLITICAL – stability of a government’s policy, tax regimes, regulation of the international economic trade, social security norms.

ECONOMICAL – industrial and economical cycles, a GDP trend, interest rates, money supply, inflation, unemployment, after tax return.

SOCIAL AND CULTURAL – population demography, income distribution, social mobility, lifestyle changes, attitude to work and rest, customer characteristics, educational level.

TECHNOLOGICAL – a state’s research investments, state and industry focus on technologies and innovations, new discoveries and developments, technological transfer speed, wear level.

ECOLOGICAL – laws and regulations on ecology protection, waste recycling.

LEGAL – laws on monopolies, employment, healthcare and safety measures.


Competitive analysis of European IT-service market Competitive analysis of European IT-service market

Competitive analysis of  transport seгvices for major logistics company Competitive analysis of transport seгvices for major logistics company

Marketing research related to Russian retail market Marketing research related to Russian retail market


SCM Consult is wishing you all a Merry Christmas and Happy New Year!
SCM Consult received a high rating from the Federal Competence Center and was included in the list of companies for the implementation of the program "Improvement of operational efficiency and support of employment"
The meeting between the managing partner of SCM Consult A. Ikhsanov and the management of PJSC Tatneft took place at the Business Service Center of PJSC Tatneft.
SCM Consult discussed cooperation with the government of the Nizhny Novgorod region on Volga Federal District projects.

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