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First achievements of SCM Consult Digital Marketing Strategy
Great news! Our company’s Digital Marketing Strategy proves successful. We hit top 10 online resources based on visibility of websites on Runet (Russian internet) and top 3 amongst consulting firms!
Our Digital Marketing Strategy was launched in February of this year and incorporated some of the key channels like the Blog on our website (Russian version) to which we added last month English news section where we also started posting our partner’s insights. Our social networks have been developing progressively since that and gained a significant number of followers across all major networks such as Twitter, Facebook, Linkedin and Google+. On top of that we utilised all the potential of some of the most well known in business part of Runet online media resources such as Retail& Loyalty, Industrial management (Управление производством), Business World (Delovoymir), E-executive, Leanforum, Logist and many others to post our articles – links to most of them can be found on «Услуги» sections of the website (Russian version).
Following that strategy, the fundamental part of which was a complex semantic core built on a sophisticated market research and analysis, allowed us to hit 12% visibility across Google and Yandex search engines, representing more than 95% of Runet today (both in Russia, as a whole, and in Moscow, in particular). Two other competitors, ahead of us who are both purely local, stand at only 3,5% and 10% apart from us and we will be working hard to close that gap in the near future. This achievement will give us a broader exposure to potential clients and new projects going forward.
All of this great work would not be possible without our partners who share their valuable information such as insight, business events summaries, articles for our blog etc. Thank you all for your contribution to our mutual success!Ayrat Ikhsanov
Director of SCM Consult